BK So I’m going to give you one scene from the case that stood out to my mind and if you can just take that and set up the context for the case the protagonist and what he’s thinking about. The scene is a guy on a bike with a hamburger in his backpack. JA Okay. So Mark Post is a vascular physiologist. He does tissue culture work in the main part of his job at the University of Maastricht on human vascular cells things that you use to transplant into humans.

He became interested in a project that was going on funded by the Dutch government several years ago on tissue cultured beef. Using the same sorts of technologies that we would use for replacement of things like heart valves and taking a look America Cell Phone Number List at how that technology could be used to grow tissue of a cow in this case the Belgium Blues which are a very muscular Belgium breed of cow to grow beef. In the first instance it was to grow hamburger meat which is actually somewhat complicated and he had received funding from Sergei Brin and his foundation to— BK The Google founder. —to grow this tissue cultured meat. They were put under a fairly quick timeframe to create something that they could put in front of an audience.



This work had been going on for almost a decade and there had been fits and starts and different leadership in the program and they had never really gotten to the point where they had something that they could show an audience. As Brin and his foundation got involved they said “One of the things we would want to do is have a proof of concept that we could show people and sort of catalyze people’s imagination around the project.” They did that.